Email marketing is one of the cheapest forms of communicating with your customers, and should be a part of any comprehensive marketing policy. If you customers have actively agreed to receive emails from you then a well designed email, with an on-line version for those people who do not accept HTML emails (an increasing number) can promote customer awareness and increase sales.
As part of a web site development we can add in an email collection option which complies with the new legislation requiring double opt-in. (whereby a potential customer has to confirm that they do indeed want to receive email from you). We can then manage sophisticated marketing campaigns that are only limited by the type of information that is collected.
We can also manage email marketing campaigns for companies who already a web site and an email list but no mechanism for email marketing.